Buzzweb Rating

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Buzzweb rating is an indicator of blogger’s efficiency and performance opportunities. It predicts whether they have real influence and are capable of helping you reach your business goals. Like growing your brand’s awareness or sales, or delivering your key message to the world.

We have divided all the influencers into 7 grades according to 6 parameters that describe their account.

Grades And Conditions

A+ / Phenomenal. If you have an opportunity to work with this blogger, you should take it. This influencer has a sufficient audience to increase brand exposure, as well as exceptional audience quality and superb genuine engagement. These influencers usually have a line of advertisers waiting and you will need to book their services in advance.

  • Blogger is an Influencer+ (they have more than 20К followers).
  • Blogger has more than 300 posts.
  • Engagement rate is 150% and above the average level typical for their audience size.
  • Audience quality > 90%.
  • They are following < 1К accounts (more than 1K follows is a sign of mass following).
  • No cheating with likes.

A / Excellent. This influencer has a very high-quality audience and great genuine engagement. We strongly recommend working with them, as they are one of the best influencers in their category and region.

  • Blogger is a Micro-Influencer+ (they have 5К-20K followers).
  • Blogger has more than 100 posts.
  • Engagement rate is 100% and above the average level typical for their audience size.
  • Audience quality > 80%.
  • They are following < 2К accounts.
  • No cheating with likes.

B / Very good. We recommend working with this influencer. They have enough followers to bring exposure to your brand, as well as excellent, real engagement on their posts. The majority of this influencer’s audience are engaged and genuine followers.

  • Blogger is a Beginner+ (they have 1K-5K followers).
  • Engagement rate is 100% and above the average level typical for their audience size.
  • Audience quality > 70%.
  • They are following < 3К accounts.
  • No cheating with likes.

C / Good. This influencer may be a good choice for your marketing campaign. We recommend examining their previous brand partnerships to make sure that they are the right fit to promote your product. It also might appear that this blogger follows numerous accounts in order to gain followers quickly, which may decrease the overall quality of their audience.

  • Blogger is a Beginner+.
  • Engagement rate is 60% and above the average level typical for their audience size.
  • Audience quality > 50%.
  • They are following < 4К.
  • No cheating with likes.

D / Fair. This blogger has a lower engagement rate than other bloggers with the same number of followers or\and doesn’t have a sufficiently high-quality audience to post sponsored content efficiently. However, they may be able to improve their performance. It also might appear that this blogger follows numerous accounts in order to gain followers quickly, which may decrease the overall quality of their audience.

  • Blogger is a Beginner+.
  • Engagement rate is 40% and above the average level typical for their audience size.
  • Audience quality > 40%.
  • The number of follows is unverified.
  • No cheating with likes.

E / Weak. We wouldn’t recommend working with this blogger. Their engagement rate is low and/or they have mass followers, so your marketing campaign results can be unpredictable.

  • Blogger is a Beginner+.
  • Engagement rate is 10% and above the average level typical for their audience size.
  • Audience quality > 20%.
  • The number of follows is unverified.
  • No cheating with likes.

F / Poor. We wouldn’t recommend working with this blogger because they may not have sufficient audience quality for influencer marketing. Their posts show signs of possible fake engagement.

  • Blogger is a Beginner+.
  • The number of posts is not checked.
  • Engagement rate and Audience quality are unverified.
  • The number of follows is unverified.
  • Cheating with likes is detected.

N/A. This Instagram account doesn’t have enough followers or published posts. We can’t make a definitive conclusion about him/her as a blogger, but you can see how strongly they engage their followers and check their audience quality.

  • Blogger with either a smaller following than a Beginner, or under 50 posts.