Why There’s No Need To Be Afraid Of The Ad Tag In Your Sponsored Instagram Posts

Last Updated: 01.02.2018 15:09
#advertising #influencer marketing


Last year the Federal Trade Commission has once again warned a number of popular digital influencers of the need to place advertising tags under sponsored Instagram posts. Many companies that want to be promoted with the help of an influencer are afraid that the influencer’s followers will ignore advertising reviews or previews of their goods or services. However, they don’t know that the #ad or #sponsored hashtag does not actually affect audience interest.

Let us update you on why there’s nothing wrong with the advertising hashtag, and how, on the contrary, it may even be useful.

Why Do Responsible Bloggers Mark Sponsored Content?

A warning that the text is of an advertising nature is a sign of respect for the followers. The followers open their newsfeed, see the post and the #ad or #sponsored hashtags, and decide whether this content is useful to them or not. The brand and the blogger have shown their respect for the followers and left the freedom of choice to them.

It’s much worse when a blatantly advertising post does not provide a warning about this fact. The influencer loses followers when he treats them neglectfully. This is not beneficial to either the influencer or the advertiser.

Meanwhile, useful materials, even if marked as advertising, will kindle the interest of the readers and potential clients of the company.

What Kind Of Post Will Trigger A Reaction Even When Marked As Advertising?

The crucial factor that affects audience reaction is the trust afforded to the influencer by his or her followers. They’ve subscribed to him or her because they are interested in his or her personality and lifestyle. In other words – what he/she wear, where he/she goes, what he/she eats. The blogger’s credibility in the eyes of the followers defines the engagement rate. The higher it is, the greater is the possibility of the influencer’s followers being drawn into your sales funnel as potential buyers.

Thus, trust is the vital factor. But there are additional ones, too.

  • First of all, let’s not forget that people come to Instagram for pretty pictures. Therefore, the more stylish and harmonious your sponsored Instagram post, the fewer users will care about the fact that it’s advertising. Advertising on Instagram should be really attractive. It should be an eye-stopper.
  • Secondly, posts that communicate useful and important information will also receive numerous likes and comments. Certainly, a person will read through an advertising post if that’s exactly what he or she’s been searching for. This means that it’s important to find influencers that are the most relevant to your brand – not just in category, but in spirit. If the blogger is akin to your brand in spirit and values, then his or her followers will feel affinity for your brand. Thus, the blogger’s advertising for your goods will be useful to them.

One of the most interesting formats of advertising on Instagram is native advertising, which aims to sell in an absolutely natural manner, and does not cause alienation when reading. Or let’s consider the news. They may contain useful advertising, since the stories contained in them place the reader on the same side as the character who elicits empathy.

In Conclusion

Thus, the advertising tag does not in any way harm your advertising message. Comply with the law, pick relevant influencers and respect your internet audience.


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Kate Nut
++ Editor