Influencer Analytics — Tools And Tips
Influencer Analytics Is Here To Help Pick The Best
Influencer analytics tools are must-have for brands working with Instagram influencers. Since Instagram’s launch in 2010, the platform has grown at a rather impressive rate. It took it nearly 6 years to reach its first 400 million users in 2015. Yet it took only 3 more years to reach the next 400 million. At the moment, this social media paltform has more than a billion users with nearly half of them active daily, according to Statista.
While brands’ budgets on influencer marketing campaigns continue to grow, more fake influencers whose only goal is quick money are appearing. They buy followers and they buy likes to pretend their followers are engaged, but they are unable to grow your brand awareness and sales.
Fake influencers are the reason your influencer marketing didn’t bring you any results, if you had tried it. Or it won’t bring any results if you don’t pick the right ones.
Influencer analytics is here to help you for free
The Buzzweb Rating & Influencer analytics tool can provide you with the information on whether the influencer you are interested in is fake or real.
Enter his username, and within 5 minutes you will get a detailed report on their account.
- Buzzweb rating. The first graph displays the influencer’s overall grade from A+ to F or N/A according to multiple factors that describe a blogger’s account. It identifies the true and fake influencers. We recommend to hire those with an A+, A and B rating. In some cases C will work. For example, they offer a really low price and have good audience quality.
- Audience quality. The blue graph on the left in the indicator of the influencer’s audience quality. The more of the low-quality followers they have — the lower is their influence. Actually, low-quality followers are all those bots, suspicious accounts and mass followers who don’t interact with the blogger’s content. On the opposite side, there are high-quality followers who are real Instagram users and the influencer’s real fans.
- Engagement rate. This indicator shows whether a blogger’s followers notice and react to their posts. The micro-influencers with 20-100K followers have the most loyal audience and the highest engagement rate — 3,5%. Otherwise, they can’t be called influencers. 2.1% is the required engagement rate for those bloggers with 100K-1M followers. 1.5% is the desired result for those with 1M+followers.
- Core audience. This data may help you choose those influencers that coincide with your target audience. Just think — for what brands is the male fitness influencer that lives in the U.S. the best choice? Those companies that operate in the U.S. and sell men’s super-foods, sports clothes, deodorants, shower gel? No, as this influencer’s followers can be women that live in Europe and suffer from excess weight. That means European companies that sell women weight loss products or worldwide online courses devoted to self-confidence can benefit from collaborating with him.
The tool analyzes all the accounts that are not private. It also won’t show the result for those influencers who have concealed their reports. However, this can be considered a bad sign, as those with a good rating don’t need to hide their results.
Brands representatives and bloggers can find more tips on how to interpret the results of Buzzweb influencer analytics in «Instagram Audit Free» article.