Instagram Engagement Rate Tool

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Instagram Engagement Rate Tool Allows To See Real Engagement

Instagram engagement rate tool might be helpful for both brands and social media influencers. With its help, the former can measure influencers’ authenticity and pick the best bloggers. In turn, bloggers can compare their performance with the engagement rate of the leaders in their niche, track their activities, and build the foundation for growth.

Instagram engagement rate tool and analytics service from Buzzweb reveals the engagement rate of any Instagram account for free.

Enter the username of the Instagram influencer you would like to review and within 5 minutes you will get the results.

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Recommendations to work with the Instagram engagement rate tool

The right average engagement rate

The more followers a social media influencer has — the lower is his engagement, as more bots and just inactive users follow him. Here are the average engagement rates appropriate for differently sized-blogger followings:

  • 1M+ followers — 1.5% average engagement rate,
  • 100K-1M followers — 2.1% average engagement rate,
  • 20-100K followers — 2.4% average engagement rate,
  • 5-20K followers — 3.5% average engagement rate,
  • 1-5K followers — 5.5% average engagement rate.

If the engagement is lower, there are two reasons for that. First, the influencer can’t motivate and inspire his followers. They followed him once because he had one or two interesting posts, and now they either are waiting for more great posts, or forgot to unfollow him. And while they don’t react to his posts, they reduce their visibility for followers that might really be interested in them, as the Instagram algorithm promotes only those pics and videos that gain likes and comments.
However, in case of inactive followers, the influencer can fix the problem, analyzing his most engaging posts and working out his content.

The second reason for the low engagement rate is that the influencer has bought his followers. They are the reason why they don’t interact with his content.

Bought or just uninspired?

If you want to find out whether they are just inactive but still real followers, or bought followers, have a look at the blue graph on the left called “Audience quality”. If the percentage of the low-quality followers is higher than 30% — the influencer has definitely bought them. However, if it is lower than 10% — all of them are just bots and mass followers that automatically follow any account as they find it by hashtags in the posts.

You can also have a look at the “Core audience” graph. Bots usually come from India. So, if you are not researching an Indian blogger or someone originally from there, he can’t have a big percentage of followers from there.

Case study

Let’s compare two famous fitness influencers. Kayla Itsines and Jen Selter are both the top and the most paid Fitstagrammers. However, the first one seems to be a fake influencer, as she can’t get enough attention to her posts. In turn, Jen Selter, who has even more followers, also has a higher engagement rate. As already mentioned above, it’s harder to interest and energize a larger audience, however, Jen’s personality does it, which means she has real influence on Instagram.

In order to win on Instagram, you need to be regularly analysing the performance of the influencers you are collaborating (if you are a brand) or competing (if you are an influencer) with. And there’s nothing better than tracking their engagement rate.

Tracking and measuring means you can choose the proper influences who can really grow your brand awareness and sales. Or, in case you are an influencer, you can grow your following authentically, while having real results backing up your decisions for what to do next.

Instagram analytics