Pick Instagram Influencers
Pick Instagram Influencers: Tips And Tools
Picking Instagram influencers is what you need? Then learn these statistics, tips, and algorithms. Practicing them you will benefit from Instagram influencer marketing. Let’s begin.
Pick Instagram Influencers: Basic Information
Although Instagram influencer marketing isn’t new, it has proven its efficiency along with ROI for brands throughout 2017 and is bound to continue its rapid growth in 2018. At least, this is what the leading marketing experts predict. E.g. a survey by Linqia found that 39% of marketers are planning to up their influencer marketing budgets in 2018. And out of the 86% of marketers surveyed who used influencer marketing in 2017, 92% found it to be effective.
Why is Instagram influencer marketing so powerful?
- Retailers use Instagram actively and for a good reason. 72% of people purchase beauty and fashion-related products after seeing them on Instagram, according to recent research from Dana Rebecca Designs.
- Key performance indicators can be surprisingly high. As a study conducted by Forrester Consulting demonstrated, digital marketing experts have noticed that Instagram promotion improves main performance indicators, such as bringing in new customers and improving their loyalty.
Pick Instagram Influencers: Peculiarities
Micro vs. top influencers
Generally, there are five types of influencers who may be behind these impressive numbers – celebrities (1M+ followers), super-influencers (100K-1M followers), influencers (20K-100K followers), micro-influencers (5K-20K followers) and beginers (1K-5K followers). Let’s combine the first three categories into one – “top influencers.”
Instagram micro influencers and beginners are the ones who sell in niche markets and do it particularly well, whereas hiring top influencers makes sense if a brand needs greater coverage and a broader audience.
Top influencers will be useful on a larger scale to:
- Increase brand awareness within large groups of people;
- Launch a new product if the brand is already popular.
Yet bigger doesn’t necessarily means better.
Instagram micro influencers can be compared to word-of-mouth ambassadors who provide personal recommendations and, therefore, will perfectly work for:
- Launching a new brand or product;
- Testing a new product or service;
- Testing the target audience of a new product;
- Growing sales for any brand.
Both – top and micro influencers – can help your brand’s page gain followers on Instagram. However, precise hits can have better outcomes for promoting the brands and products that are not well-known yet.
Nevertheless, now is the best time to find Instagram influencers and choose the best ones while they are still available.
How to pick Instagram influencers?
Instagram influencer network is so extensive that it’s easy to get lost if you don’t know what to look for. However, Buzzweb search and audit tool will help you for free. It provides a list of top Instagram bloggers all over the world.
The location will be important for local businesses, as well as the age and gender of the influencer’s followers, which should match the portrait of your potential customer. That is why after choosing the bloggers you like you can check out their audience portrait.
What you can also see is the rating for their accounts, based on the candid data, including bloggers’ engagement rate, performance, audience quality and reachability, and a general lack of fake likes and followers.
On the final note
One more tip — if your are hiring an influencer to promote your page on Instagram then don’t forget to watch your audience quality there. If you are followed by bots, mass followers, and just inactive users — you need to clean your page before the promotion. In this case your reach and post engagement will be higher. Learn how to get rid of fake followers on Instagram and observe your key metrics growing.