How Often To Post On Instagram?
How Often To Post On Instagram: Ultimate Guide
How often to post on Instagram is a good question as Instagram’s organic reach is continuing to decrease and bloggers who are aiming for publicity, have to defeat the platform’s new algorithm. And one of the elements that will help in this struggle is the knowledge regarding how often to post.
Before the new Instagram algorithm, the half-life of an Instagram post was 72 minutes, meaning it would get half of its total engagement within that time frame.
Despite the fact that bloggers and brands have noticed a significant decline in their engagement and reach since the Instagram algorithm was introduced, the life cycle of a post is now increased. So, while your initial visibility might be decreasing, your post may still end up in your followers’ feeds later on.
What does it mean in regard to posting frequency? Do you need to post more frequently because the reach had decreased significantly? Or for you need to post more frequently because the lifecycle of a post has grown?
Let’s see what the options are.
How Often To Post On Instagram: How Does It Work For Others?
Full-time and multi-award-winning blogger @faded_spring posts 2 or 3 times a month. This makes her audience await her posts with great anticipation, which is confirmed by an incredibly high engagement rate of 17,9%.
If each one of your posts is an event, then your followers will not miss it for the world, and will celebrate it with a like and a comment. And, of course, they will keep coming back to your page, making sure that they haven’t missed the latest post.
@Kimkardashian posts 2-3 times per day. Some of her posts are very similar, and differ only in the camera angle, and she even posts certain content several times. With the engagement rate of 1.5%, her 100 million followers testify to what and how should be done in order to gain a following. And what’s essential to many of the advertisers, if it isn’t the number of followers?
3. As Content Emerges
Popular blogger @cina posts whenever there’s a PR cause. This may mean two posts per day. Or it may mean two per week. Judging by the fact that each of her posts gather 4 000 likes and 90 comments on the average, this frequency is exactly what’s expected by her followers.
If there’s no consistency in your posting schedule, then there won’t ever be too much or too little of you. And this may become a winning strategy.
4. Research Studies
A recent study by Union Metrics has analyzed the posting frequency of 55 brands over the course of seven months and concluded that there’s no recorded drop in engagement with more frequent posting.
«Our initial assumption about those high-frequency posters was that the more often a brand posts, the lower their engagement rates would be on the subsequent posts,” the study says. “But that does not seem to be true».
The research study also says that there is no connection between the represented brands’ posting frequency and their engagement rate.
«We’ve monitored accounts that post once an hour, all day long, and they see above-average engagement rates on almost all their content, no matter when it occurs in the one-post-an-hour sequence. Later posts do not decline in engagement».
How Often To Post On Instagram: What Should You Do?
1. Consistency Over Frequency
Your ideal posting frequency depends on you or your goals, and the amount of time you can dedicate to your Instagram page.
Social media marketing expert Neil Patel claims, «If you make a habit of posting several times a day and then transition to only a few times a week, you will start to lose followers and generate less engagement per post. This means that the best posting frequency for Instagram is the posting frequency that you can consistently maintain for the rest of your natural life».
So, there’s no drop-off in engagement for posting more, provided you can keep up the rate of posting. If you make a habit of posting two times a day and then transition to only several times a week, you may lose followers and generate less engagement.
This means that the best posting frequency for you is the frequency that you’re used to.
2. Quality Over Quantity
While posting to Instagram more often may help grow your reach by increasing the likelihood that your content will be seen, if the quality of your content declines, so will your engagement and followers.
If you decide to post to Instagram more frequently, it’s important that you make sure you have enough time to dedicate to your efforts. It’s important that you never post poor content, so as not to disappoint your fans.
If you have something you want to talk to your followers about, but no high-quality content to pair it with, tackle Instagram Stories! They are the perfect platform for quick and “natural” content since you don’t have to worry about maintaining the elevated aesthetic level and harmony that’s typical of your feed.
3. Ask Your Followers
Another great way to figure out how often to post on Instagram is simply by asking. Add a poll to your Stories (Instagram with its new algorithm will even reward you for it) and inquire with your audience whether they’d like to see more of your content.
Recently, we’ve at Buzzweb noticed a lot of influencers asking their followers if they’d prefer more Instagram posts or Instagram Stories content. At the end of the day, your audience is most important, so make sure you’re aware of what they want!
4. Stick To The Average
According to Buzzweb findings, the average social media influencer posts 4-5 times per week. This is a good rate for most bloggers, especially those who have consistently stuck to this pace, letting current followers know what to expect after following your account. This is also a realistic goal for most bloggers who have a full-time job and want to create quality content.
5. Test & Track Your Posting Using Instagram Analytics
You must have certainly noticed that the time of posting affects the reaction of the Instagram audience to the post. The reason behind that is that there is a bad time for posting – when you audience isn’t active, and a good time – when your post gathers the most likes and comments. So why post at a bad time?
For instance, if the system shows that your posts do not elicit the desired reaction on Mondays and Wednesdays – don’t post on these days, reducing posting frequency.
6. Think Over Your Goals
The «perfect» frequency for you or your page depends on your goals and the amount of time you’re willing to commit to your Instagram efforts. As well as on how you present yourself to your audience and how you feel on the platform. That is why you need to decide what it is you want from your Instagram page and choose the frequency of posting for yourself.
And don’t forget to watch you audience quality. Mass followers, bots, business profiles who follow you but ignore your content reduce your reach and engagement. Learn how to get rid of fake followers on Instagram.