Tracking Instagram Followers: 13 Key Metrics

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Tracking Instagram Followers: Metrics To Know To Be The Best 

Tracking Instagram followers is a routine, but necessary part of work for any blogger who is aiming for popularity and multi-thousand dollar contracts. Instagram provides limited statistics with a scanty set of indicators – it is certainly insufficient for a reasonable analysis of development and monetization of the profile.

In this article, we’ve attempted to gather all of the significant indicators for profile analysis. The information should prove useful both for newbies and experienced bloggers, as well as SMM-experts. The key is to perceive the numbers adequately – with regard to the sphere of your operations, the stage of your profile’s development, and your goals.

  1. Followers. Probably the best-known metric. It’s used across-the-board in reports, and as KPI. Of course, it’s possible to drive up the follower numbers, but such fraud is easily singled out. And brands do figure them out.
  2. Unfollowers. This metric allows to evaluate whether your content is useful, whether it is growing more interesting or is degrading. It will show whether the posts initiated by your sponsors are actually interesting to your followers.Tracking Instagram followers is easy with Buzzweb. Using it you can find who exactly are your new followers and unfollowers.
  3. Audience Quality. If followers are the best-known metric, then audience quality is the most important for the advertiser. And if you suspect that there are many bots, passive followers or business accounts who are simply ignoring your posts among your followers, you should clean up your audience.How to get rid of fake followers on Instagram? You can do it with Buzzweb «audience quality» tool.
  4. Audience Growth Rate. Formula: (number of new followers / total number of followers) * 100%. It can be further improved by placing net growth (the difference between the number of new subscribers and the number of those who’ve unfollowed the community) in the numerator. This way it should be easier to assess the audience interest and the efficiency of your sponsor posts.
  5. Reach. Reach displays the number of people who have had contact with your content at least once. Instagram only counts unique users in calculating reach, that’s what constitutes the difference between reach and views.
  6. Love Rate. Likes in proportion to the audience size. Formula: likes / followers * 100%.
  7. Talk Rate. Comments in proportion to audience size. Formula: comments / followers * 100%.
  8. Post Engagement Rate. The indicator allows to evaluate interest to specific posts and compare efficiency between posts. Formula: likes&comments / followers x 100%.
  9. Account Engagement Rate. Formula: likes&comments of the last 20 posts / 20 / number of followers * 100%. The indicator’s disadvantage is in that it does not take reach into account. That’s why experienced users utilize several subtypes of ER.Using Buzzweb you can check out your most popular posts, as well as account engagement rate.
  10. Engagement Rate by Reach. Formula: likes&comments / engagement rate * 100%. The metric displays the approximate share of those who have seen your post and have reacted to it in some way.
  11. Daily Engagement Rate. Formula: likes&comments per day / number of followers * 100%. Daily engagement rate demonstrates how many times per day your average follower has been active.
  12. Engagement Rate by Views. Formula: likes&comments / number of followers * 100%. One should be careful when making conclusions based on this indicator, since social media platforms do not count unique views.
  13. Negative Feedback. Comments and likes are positive metrics. But the users’ reaction isn’t always positive. Negative feedback – post concealment and complaints – should also be taken into account. These reactions may testify to the high frequency of publications, useless content, intrusive advertising.

Instagram’s built-in analytics shows a minimal amount of data. It is not sufficient to develop and improve your profile. Meanwhile, after the Instagram administration has turned off the API for third-party analytical software, you won’t find many apps that reflect adequate tracking Instagram followers data.

Buzzweb doesn’t use Instagram’s API in its work, that is why you can rely on it.

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