Tracking On Instagram
Tracking On Instagram: The Ultimate Guide
Tracking on Instagram is essential for account development. It helps comprehend how successful you are and answer important questions.
In this article, we will examine which performance indicators you can and should monitor. What could be tracked via Instagram’s own analytics, and what can be monitored through third-party services. Also, how can the information based on these metrics be used to grow promotion efficiency.
We will just mention the simplest metrics with self-explanatory names. And we’ll decipher those whose names require further explanation. The most complex will be described in detail.
Alright, let’s go.
These are all metrics that describe your account, audience, and content. Like the total amount of your subscribers and posts, the gender of your fans, each post views or the amount of your live broadcast viewers.
You can find them directly in Instagram without using any third-party app.
- GrowthThis is probably the most popular complex metric for tracking on Instagram. It helps understand the indicator dynamics. For instance, you can identify how the number of your subscribers grows during the time. Formula: indicator at a specific time 1 — indicator at a specific time 2 / indicator at a specific time 1. Metric examples: subscribers increase, view increase, engagement increase, increase of comments to Stories.
- RateThat is another popular complex metric for tracking on Instagram. It helps evaluate indicators against one another. For instance, the engagement rate is the share of account followers who interacted with an Instagram post. Formula: indicator / number of followers at the time of posting. Common denominator – number of subscribers. The metric demonstrates a relative value per follower. Metric examples: view rate, reach rate, click rate, completion rate.
- AverageProvides a reference point for evaluating content efficiency. For instance, the average amount of likes per picture helps you find out how in what degree it’s appreciated by your followers. Formula: sum of indicators for a period of time (for example, all likes in April) / number of posts in a period of time. Common denominator – number of posts for a specific period. Examples: average comments, average reach, average reach for Stories.
- TopIt’s possible to understand which posts are liked by the followers by assessing the best posts from the point of view of visibility, comments, likes, reach, engagement, and then create new posts with regard to the data obtained. Examples: top posts, top videos, most liked content.
- Audience qualityThe metric describes how valuable is your audience. Particularly, how many bots, mass followers, and business accounts who there are among your followers. In fact don’t care about your content. They never like or comment your pics or video and reduce your engagement rate. How to get rid of fake followers on Instagram? You can do it manually, or with the help of special tools.
- Instagram InsightsInstagram’s own analytical tool consists of several parts.Top posts. Six best posts of last week, sorted by views. Statistics can be filtered by three indicators: publication type, type of metrics (views, reach, engagement, comments, video views), time interval.Stories Analytics. Active Stories published within the last 24 hours. You can check out the Stories statistics filtered by two parameters: indicator type (views, reach, exits, ‘forward’ clicks, ‘back’ clicks and comments) and the time period.
Followers. What days of the week and time periods your content gets the most attention from your subscribers. The detailed statistics displays the follower numbers and follower growth for the week, distribution by gender and age, cities and countries.
Promotions. Instagram promo posts statistics. Since Instagram uses Facebook’s advertising system, you can evaluate the effectiveness of advertising via Facebook Ads Manager.
The disadvantages of Instagram Insights is that there is no enough data on complex metrics.
- Buzzweb is a growth and analysis tool. Besides the must-have basic functions, it offers a number of unique tracking on Instagram options. For instance, audience quality, which analyzes your followers and gets rid of fake followers:
Or post diagnostics, which checks your posts and provides recommendations for each post:
With the help of this service you can also monitor your new followers and those users who unfollow you. The most interesting thing here is that can see who are they exactly:
How To Act Based On Analytics
- Choose best time to postConsidering the fact that your Instagram feed is now formed by an algorithm, there is no single best time to post for everyone. Followers of different profiles are active at different times, so you have to find out when your audience is most active.
- Optimize your contentSee what publications are popular, and try to determine patterns. For instance, your audience may actively comment on the pictures of your dog, but the landscapes get the most likes. Accordingly, you can post more landscapes if you want to attract more attention to your profile.
- Create entertaining StoriesSee which Stories get the best reach and most follower comments, and which have a large number of ‘exits.’ In order to make your stories attractive, use photo editors such as Canva and Over.
- Try different CTAYou can only add one link to the Instagram profile info. That’s why marketologists place the desired action there. Using the click statistics in Instagram Insights, you can assess how successful the call to action that you use is.
- Draw in the advertiser efficientlyAccording to our experience, while launching influencer marketing advertising campaigns, fashion and beauty brands consider up to 50 influencers – and then select 10 of them. If you understand who your audience is, you can demonstrate to the advertiser why he should choose you among dozens of other bloggers. As well as, demonstrate how you can help him produce efficient and selling content.For instance, 80% of your followers are male. It’s actually a good reason for a brand that’s launching a new shampoo for women to make you its ambassador. Because a good shampoo can make a wonderful present from a caring husband for his wife or daughter. In a similar manner, you can think through your strategy of promoting any product that fits your audience portrait.
- Promote your advertiser efficientlyKnowing your audience characteristics and the post format they prefer, you can represent your sponsor’s product or service in the best possible light. You can create a kind of a portfolio with the successful examples of sponsored posts and send it to your new sponsor with an explanation of why these pieces were successful and why the piece you are suggesting to him / her will have the same effect.
- Select your nicheFashion-blogger, food blogger, beauty blogger – these concepts and themes are all too extensive and wide-ranging. Any well-dressed woman can name herself a fashion blogger on Instagram. And those who regularly post the pics of their meal can state that they are food bloggers. That leads to Instagram returning 66M posts with the #fashionblogger hashtag, 22M with the #foodblogger hashtag and 15M with the #beautyblogger hashtag.How do you make yourself different from your competitors? Find your niche. Audience analytics and post popularity analytics will lend you a helping hand in doing that. For example, famous blogger @cina chose the swimsuit and beach clothes niche. Popular blogger @rushyama found and narrowed down its audience – she only posts baked goods. They managed to do it, because they realized what their subscribes want.
- Choose the most effective hashtagsThose that attract real fans. And don’t attract mass-followers and bots that spoil your key performance indicators. From this point of view low-frequency niche hashtags are, once again, more advantageous than high-frequency ones. Why? Since bots are programmed to follow as many accounts as possible, they work with high-frequency hashtags and ignore low-frequency ones. So, check out the post where hashtags help you gain more real followers and less fakers.
- Reward your most devoted fansKnowing which of your followers are your most active likers and commentators, you can motivate them to drive even more engagement to your profile. How? For instance, you can like their own content in return or even follow them, too. You could share promo codes with them or send them souvenirs and samples provided by your sponsors. You can ask them for advice on your content and make them its co-creators in a way.